This was an ad that I made for my Advertising class. The assignment was to make a magazine spread for a company of our choice. I chose Adidas because I love their products and I wanted to go with a sports themed ad. I enjoy the energy that is captured with sports related ads and I wanted to inject as much energy as possible into this ad. I knew before I started that I wanted to do a slam dunk, and I just so happened to find two nearly perfect images to put together for this ad. Power Play is something that I thought might work as a sports gear campaign so I rolled with it. I decided that a bold white text underneath the men who are leaping would give a larger scale to how much power was put into their jumps.